It is decision time, isn’t it? All this time I keep hearing you say jump in the driver’s seat of my personal brand. How can I jump in the driver’s seat if I don’t know what kind of car I’m driving? Oh, that’s the point you say. Now you want me think about what is at the core of my personal brand. Is that like deciding what kind of engine is under the hood? Sounds like you are asking me to decide what kind of car I want to be, so to speak. Do I want to be fast and slick like a Ferrari or smooth and classy like a Lexus? Good question. Can I choose a color too and cool features? This might be more fun than I thought...

Video Length: 15:20

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