Two steps forward, one step back. Three steps forward, two steps back. The story of my life. Feels like I am doing the cha-cha when I really want to tango! This is the longest stage of building your brand and it is the best place to establish a reservoir of credibility. I know what you have to offer. Deep down you know what you have to offer. Now we just need to make sure the best version of YOU is showing up each day so everyone else can see it too. Don't ignore me this time because you will hear me gently chanting - I believe in you, I believe in you, I believe in you.
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